KEYSTONEAPPLE
Keystone Apple Light has Davy Force go HYPER-AMERICAN!
Hyper-American Apple Beer Blowout!
Directed/Edited/Genned 4 social media spots for RunAndRender a production company, for Keystone Light Apple Beer, with creative spearheaded by the Quality Meats ad agency. A unique project, this was Davy’s first official national ad campaign where generative AI was encouraged to be used, and he got to fully lean into the Davy Force style of “Full-On Video Magic Razzle Dazzle”. Davy had just learned these tools a couple weeks before and was excited to use this new technology for these over-the-top ads.
The New World of “Stock Footage”
Instead of this project going the way of stock footage, Davy and RunAndRender created their own custom stock footage using generative AI for an over the top “impossible” combination of super patriotic assets including flying manatees, clothed alligators and googly eyed USA robo-vacuums, all composited and edited traditionally in the Adobe suite…
Another Huge Success!
A special shout out to collaborator/producers/gen artists Erik Nuenighoff and Brandon Carter at RunAndRender, Gordy Sang and Brian Siedband at Quality Meats Creative and Tony “Gold” Grossman for making the connection.
Here’s a taste of how Molson Coors’ Senior Director of Marketing responded to these set of ads:
“… This launch has truly exceeded my expectations, as well as those of many others across the company. I can honestly say this is the best campaign launch I have experienced in my 12 years here at Molson Coors. Thank you! … “
“…When we discuss creating work that is unexpected and magnetic, this campaign undeniably delivers. From our target consumers to our Board of Directors, the consensus is that this is perfect for the brand. We are also reaching consumers who simply need some lighthearted fun during challenging times, and it feels exactly right that a beer brand is providing that…”
“…The social results have been stellar. This momentum began earlier in the year when we increased our posting frequency on TikTok to prime the algorithm before getting our latest news out there. Having our #1 and #2 most successful posts of all time within 24 hours of each other is clear proof that both the strategy and the creative are working. We have also thoroughly enjoyed monitoring the community engagement and interacting directly with our fans…”
